http://adage.com/digitalalist10/article?article_id=142202

This article about Starbuck's social media plan kind of made me wish we looked at Starbuck's instead of Mountain Dew. It looks like they are adapting and catching on to the whole craze. I personally LOVE Starbucks. Not just the coffee, but the environment is always very comfortable and I feel like it's an upscale experience that helps slow the day down when I walk in there. Their social media technique feels the same way. And I kind of want Brad Nelson's job, their "Cheif Twitterer" : "The brand relies on the 28-year old to translate the Starbucks experience for the online community, search out confused or disgruntled consumers, chat about store offerings and even crack jokes." Sounds interesting.